Virgin launches check-in incentive
Tue, 01 Jul, 2008
Passengers flying from three of the UK's biggest airports are being encouraged to check in online.
Virgin Atlantic has launched a promotion at London Heathrow Airport, Manchester Airport and London Gatwick Airport.
Passengers who check in online for their flights between today (July 1st) and August 31st will be offered £10 reductions on selected fragrances from Virgin's inflight retail offerings.
Paul Dickinson, Virgin Atlantic's marketing director, remarked that the incentive is part of an effort to increase the number of people checking in online, which he says is much quicker.
"Online check-in is currently used by nearly a quarter of our passengers - we predict that this number will continue to increase over the coming months," he added.
Virgin operates dozens of long haul services from London and Manchester to destinations that include New York, LA, San Francisco, Cape Town, Cuba, Barbados and St Lucia.