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Here at Purple Parking we like to keep things as easy as possible, including our Privacy Policy.

  • We will only collect data that we need.
  • We will only share data with our suppliers and partners if it is necessary to do so.
  • If your data is used, it will be to improve your personal customer experience.
  • It is up to you how and when we get in touch with you.

Privacy Policy

Last updated Wednesday, June 1st, 2018

We (Purple Parking) will protect your privacy and any information we collect such as, your name, address, phone number, email address, credit/debit card details. On this page we will detail how and why we collect your data and what we do with it. Your data will not be used for anything other than what is detailed here and we will advise you if that changes.

We will use your personal data for the following reasons:

To fulfil a contract

Contact details (name, address, email, telephone number, age)

  • We need this information to generate quotes for some of our products.
  • Once you have a booking we need to know the booking is yours and send you relevant information about your booking, like an email confirmation or postal confirmation.
  • We need to share some of your details with our suppliers, like you name for your hotel stay.
Sensitive information (medical information)
  • We need to know any pre-existing medical information if you chose a quote or policy for travel insurance with pre-existing medical cover.
  • We need to share your policy information with our insurance underwriters if you make a claim on your policy.
  • Any medical information we collect from you is to provide you with adequate travel insurance, which helps to ensure you have high standards of health care while travelling.
Payment information
  • To take payment for any bookings made and to issue any refunds.
  • We will keep your payment details in a tokenised form. This is secure and means we do not store your card details in a way that can be reused.
Booking information
  • Depending on how you got to our website, we may be contractually obliged to share some of your booking information with our partners. Your personal information is not included for this purpose. For example, we work with Easyjet and they direct you to our website for Hotel and Parking products, we will share any bookings made with Easyjet made from their own referral.
Contact history (what you have said to us)
  • To provide you with customer service and any support and information you may need.

To achieve any legitimate interests for Purple Parking

Contact details (name, address, email, telephone number, age)

  • Customer research - tailor, learn and compete. We use online tools to help us learn more about you so we can tailor our ads and banners.
  • We ask for your reviews on our customer experience and our products so we can improve them.
  • If you are a customer who has booked with us before we will share similar products with you to help you travel better unless you have told us not to.
  • If you leave our payment page or product page we may email you to help you back where you left off.
  • To help you manage your personal information, bookings and make paying easier we may create an online account for you.
Online information (IP address and device)
  • To support with customer enquiries.
  • To protect our sites.
Payment information
  • To help you manage your personal information, bookings and make paying easier we create an online account for you. We will keep your payment details in a tokenised form. This is super secure and means we do not store your card details in a way that can be reused.
Booking information
  • We often analyse our historical booking data to learn what products our customers like best.
Contact history (what you have said to us)
  • We record our communications with our customers and use them to improve our customer experience. One example is listening back to some phone recordings for training purposes.

When we have your consent

Contact details (name, address, email, telephone number, age)

  • To send you information by email, SMS or post about our products and services, special offers and travel tips.
  • To sign you up to any of our competitions or surveys.
  • To talk to you on social media we use Facebook, Twitter and other social media channels.
  • To invite you along to customer research days where we learn about how you interact with our products.
Contact history (what you have said to us)
  • To sign you up to any of our competitions or surveys.
  • To talk to you on social media, we use Facebook, and Twitter and other social media channels.

To comply with a legal requirement or regulation

Contact details (name, address, email, telephone number, age)

  • To validate your identity if you buy any travel money related products.
  • To defend any legal claims.
Booking information
  • To defend any legal claims.

We do not knowingly collect any personal information from children under the age of 16. If you are aged under 16 please ask your parent or guardian's permission before you provide any personal information to us.

Automated Decisions

Certain decisions may be made automatically as we process your personal data.

We'll use your data to confirm your identity - if it is not consistent with previous bookings or it appears that you are intentionally hiding your true identity from us then we will not allow you to book with us.

Sharing your information

We will only ever use or share your personal data for the reasons it was collected in the first place. Relevant data will be shared with the suppliers of the product or products you have booked. As an example, if you have booked a car park we will need to share your name and car registration with that car park. We will never share any more information than is strictly necessary.

Your data may be shared where you have agreed for us to do so; in order to respond to a request from you; if we have your consent for marketing purposes; or if it is required by law.

We work with a number of partners who provide bookings using our websites and as such it's possible that you were directed to our site by one of these partners - this could be a tour operator, comparison site or similar - in which case we may share your booking information with them.

Some of the relevant products we offer for your trip may be from one or more of our partners. If you book any of these products then the relevant partner will collect the necessary personal data and their policy will apply to you. If you are still a Purple Parking customer while making a booking with one of our partners then your booking information with them will be shared with us; this helps us to manage our partnerships.

We may share your information with third party service providers who provide services or functions on our behalf. For example, credit card processing, customer service, business analytics, fraud prevention, advertising and to serve you with advertising that is tailored to your interests. But don't worry, these third party service providers are required to protect your personal information in the same way as we do and are not allowed to share or use information for their own purposes.

Protecting your data

Purple Parking takes all necessary measures to keep your personal data safe against loss, destruction, or unauthorised or unlawful use. When your information is collected online it is transmitted to us using secure, high-grade encryption.

We are approved by the PCIDSS (the Payment Card Industry Data Security Standard). This ensures that all of your card details are protected to the highest standard.

Before sharing your information with any other companies we will make sure that the appropriate measures are in place to protect your data.

Your personal data will be held on our systems on our premises, or the premises of an appointed third party. Third parties may be allowed access to your information if they are acting on your behalf for any reason we've discussed in this policy or anything that has been approved by you.

How long do we keep your information for?

If you have an account with us your information will remain on our system for as long as you hold that account. We'll need your data if you have an upcoming booking so that we can continue providing service and support should you require it.

Purple Parking will normally keep your data for 7 years after your most recent booking with us. Due to legal, business or regulatory requirements we may need to keep your data for longer.

If you haven't used any of our services for which you registered in a long period of time we may contact you to ask if you are happy for us to continue communications with you, or delete your personal data.

If your personal data is deleted in can remain archived for regulatory, legal or tax reasons.


The Purple Parking website will use cookies which are small files placed on your device when you visit the site. We use these cookies to tell you apart from other users, and personalise your experience.

We also use cookies to support our security features which keep your login details protected.

They allow us to provide you with customised and relevant content as well as making it easier for you to fill out forms on our site.

Cookies can also help us to improve our marketing by controlling the number of times you see ads and making sure you are seeing more relevant products.

With cookies we can analyse how the site is performing, understand how you use it and from which devices.

How do we use cookies?

A visit to our site could generate the following cookies:

First-party cookies

Purple Parking security cookies These cookies are required to allow you to securely login to your account.

Purple Parking functionality cookies - Used to store information of your previous interactions on our site, these cookies improve your experience by remembering your preferences. These cookies can be disabled through your browser.

Purple Parking performance cookies - These cookies collect anonymous information of site users in order to test new ideas and improve the user experience.

Third-party cookies

YouTube functionality cookies - Our products may feature video content, YouTube cookies will remember your interactions with a video - if you pause the video you can continue from where you stopped.

We will use advertising and marketing cookies from the following companies:

Google services (Google Analytics, Optimise, Tag Manager, AdWords) Google cookies look at behaviour and interaction from users, their advertising cookies can be used for remarketing and will provide you with personalised ads. Google cookies will never store any of your personal information and can be disabled from Google Ads Settings Settings.

Amazon, Criteo and Sojern These cookies don't store any information that could be used to personally identify you, we use cookies set by these companies as we use their services. You can turn off third party cookies in your browser settings.

Microsoft Microsoft may use web beacons and cookies from third party service providers as well as first party cookies in order to provide advertising. You can disable these from the Microsoft opt-out page page.

Facebook These cookies are used for gathering insights and personalising ads based on your interactions. You can adjust your ad preferences from Facebook settings.

Any cookies stored in your browser can be deleted through your settings. Visit the help page for your preferred browser for details on how to do so. You can learn more about cookies and how to control or delete them at

Other similar technologies

Tracking pixels A Pixel is a small image with a unique identifier, that is placed invisibly on emails. We do not classify these as cookies because they do not store any information. We embed pixels in some of the emails we send in order to gather useful information such as whether our emails have been opened, when they were opened and the devices that are used. This information allows us to determine the relevancy and usefulness of our communications. If you do not wish to be tracked in this way, you can choose to disable images from being displayed within HTML emails in your email program or web browser settings.

Email link tracking We track clicks on hyperlinks in the emails we send to determine interest in our products and topics, and the effectiveness of our communications. When a hyperlink in the email is clicked, the request is passed through a separate server before arriving at the destination web page. Hyperlinks from our emails also enable our website to recognise you and provide you with a personalised experience, using cookies. We track website activity from the email, such as whether you made a booking, to understand and improve the relevancy of our communications. If you prefer not to be tracked in this way from the email, do not click on hyperlinks in the email.

Your Personal Data Rights

Access Rights

It is your right to see any personal information that we hold about you. This information will usually be provided free of charge but there may be a fee to cover our costs if the request is extensive.

We will aim to complete your request within one month of the date we receive all of the required information from you. We will always endeavour to finish your request quicker but cannot guarantee it.

Correction Rights

If we hold any information about you which is incorrect, you are entitled to update it. This is easily done via your account or the "manage booking" links that can be found in your email confirmations.

Deletion Rights

There are certain circumstances where you are entitled to ask us to delete the personal information we hold about you. If you have an account which you would like closed and deleted, please reads our FAQs or contact us.

Portability Rights

You may be entitled to ask us to move, copy or transfer your personal information under certain circumstances.

Restriction Rights

In certain circumstances you will be entitled to request that we restrict our processing of your personal information. If you believe that the personal information we hold for you is incorrect you can ask us to stop processing it.

Objection Rights

You are entitled to object to Purple Parking processing your personal information under certain circumstances, e.g. you can ask us to remove you from our members club and to stop receiving special offers by email. You can always update any communication preferences directly from your online account or you'll find "unsubscribe" links at the bottom of all our marketing emails. For any enquiries or to exercise any of your rights you can contact our Customer team, details of which can be found in the contact section below.

You can also contact Information Information Commissioner's Office (ICO) which is responsible for making sure that organisations comply with the law on handling personal information.

Contact us

Purple Parking is a part of Holiday Extras Limited. and therefore any personal information processed in connection with this Privacy Policy is controlled by Holiday Extras Limited, which, for the purpose of the UK Data Protection Legislation and (for so long as and to the extent that the law of the European Union has legal effect in the UK) General Data Protection Regulation ((EU) 2016/679) or any applicable laws, regulations or secondary legislation relating to privacy or data protection is considered to be the data controller.

If you have any questions or comments about our Privacy Policy, or wish to contact us to exercise any of your rights please contact us below

Live Chat.

This Privacy Policy shall be governed and construed in all respects in accordance with the laws of England and Wales.